Nespresso & Userfarm – Nespresso Talents

As Country Manager for France, I co-piloted the deployment of the Nespresso Talents campaign alongside the creative agency, ensuring a seamless execution across various countries represented by USERFARM.

This annual vertical film competition invited filmmakers from around the world to create three-minute vertical films on themes like "Explore Your Extraordinary" (2016) and "The Difference She Makes" (2018), celebrating women's achievements.

My role involved overseeing the entire project lifecycle, from creative concept development to production and distribution. I also managed key partnerships, particularly with the Cannes Film Festival, ensuring that the winning films received significant exposure on a global stage. Additionally, I coordinated the campaign’s rollout within the USERFARM community, activating the creative network across multiple regions to ensure a cohesive campaign.

Key Highlights:

• Creative Concept Deployment – Collaborated with the agency and USERFARM to bring the competition’s themes to life, ensuring it resonated globally while staying true to the brand’s identity.

• Partnerships & Festivals – Managed strategic partnerships, including a strong alignment with major film festivals like Cannes and Berlinale, and also European Film school, elevating the campaign’s prestige and visibility.

• Orchestration Across Multiple Countries – Led the USERFARM community activation, working with a diverse range of filmmakers and markets to ensure a unified and impactful campaign.

• Brand Impact – Through engaging digital platforms and social media campaigns, I helped Nespresso increase brand visibility and foster a deeper connection with a younger, mobile-first audience.

Results:

• Increased Brand Visibility & Engagement – Hundreds of global submissions and strong social media engagement helped Nespresso position itself as an innovator in the creative industry.

• Festival Exposure – Winning films showcased at prestigious events like Cannes, amplifying Nespresso’s connection to the arts.

• Positive Brand Image – Themes of creativity, empowerment, and social responsibility, particularly in the 2018 edition, reinforced Nespresso’s progressive and inclusive brand image.

• Sales Impact – While exact sales figures were not disclosed, the campaign’s global reach and positive exposure likely contributed to increased brand loyalty and long-term consumer engagement.