Sales & New Business Expertises - QUAD Group (Paris)

Leading the commercial strategy for one of Europe’s top-tier production companies, QUAD, and its 7 specialized entities spanning Luxury, Animation, and Food & Beverage. I oversaw client development across advertising agencies and directly with global and local brands.

Partnering closely with creative and production teams, I drove strategic projects from pitch to delivery — building long-term partnerships and driving sustainable growth.

Key achievements:

• Generated over €7M in revenue in 2024 alone, through new client acquisition and expansion of key accounts.

• Secured framework agreements with major international groups such as Orange, Pernod Ricard, L’Oréal, and Nestlé.

• Spearheaded a Direct-to-Client strategy, strengthening brand relationships and reducing intermediary layers.

Innovation & Business Growth:

• Launched a new music publishing entity, creating additional revenue streams by scoring original soundtracks for branded content.

• Bridged the gap between cinema and advertising by leveraging the group’s fiction expertise. Through a curated approach to brand integration, we help advertisers craft emotionally compelling stories — far from traditional product placement.

Our philosophy: Tell without selling. Attract without forcing. Put brands at the heart of stories people actually want to watch.